8 March2022On International Women's Day, Bata India announced the opening of over 25 all-women-run outlets to honour the spirit of womanhood. According to a company statement, "As an organization with a proud history of over 128 years, Bata has always championed the cause of women empowerment and been consistent in its Diversity & Inclusion (D&I) commitment to foster and nurture an environment that is conducive for their growth. The launch of the all women-run stores is yet another endeavour by the brand to empower and encourage women to fearlessly pursue their dreams and #BreakTheBias".Women-run stores can be found in metros such as New Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, and Chennai, as well as Tier 1-3 cities such as Pune, Nagpur, Udupi, Jamshedpur, and Vishakhapatnam.Bata India Limited's MD & CEO, Gunjan Shah, stated, "Diversity & inclusion and empowering women to pursue their dreams has been a key part of very ethos at Bata India. Retail traditionally has been a male dominated space. By increasing the all women-run stores from 10 to over 25 now, we wanted to shatter the glass ceiling and encourage more women to become a part of the fashion retail industry. We have now 25 women-run stores across metros and smaller towns. I'm also heartened by the fact that we have now more women entrepreneurs who are coming-up and partnering with us to open Bata franchise stores in smaller towns. At the grass-roots level, we continue to support girls' school education under the Bata Children Program (BCP) initiative". IN FOCUSTeamByBATA OPENS 25 ALL-WOMEN-RUN OUTLETS WITH AIM OF #BREAKTHEBIASIN FOCUSTeamByDIVERSITY & INCLUSION AND EMPOWERING WOMEN TO PURSUE THEIR DREAMS HAS BEEN A KEY PART OF VERY ETHOS AT BATA INDIA
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