8 November2021Until the year-end of 2019, evolution in consumer demand and advancement in technologies were considered to be the ultimate reasons for changes and revolution in any industry. But, the sudden occurrence of COVID-19 pandemic changed the tradition. Since last year, the pandemic has managed to transform how people live, shop, and interact with others. Same is the scenario for industries in the business world. Globally, the pandemic has affected business operations in almost every industry. Hence, e-Commerce platforms are adopting new technologies in order to keep up with consumer needs and offer a hassle-free shopping experience. In India, many e-Commerce furniture platforms are not only witnessing huge shifts in consumer behaviour & frequently changing business trends, but also since few years, the furniture industry has faced digital transformation challenges.According to an industry report published by Indian Brand Equity Foundation, the e-Commerce revenue in India is projected to increase from $39 billion (2017) to $200 billion (2026); growing at 51 percent annual rate, touted to be the highest in the world. It is no surprise that technology will continue to change the rules of the e-Commerce game. The digital natives consider technology as an integral part of their lives, and they expect a seamless omni-channel shopping experience. Consequently, online shopping and retail industry, in particular, have seen advancement due to technological developments such as cloud space and artificial intelligence accelerating the growth of e-Commerce in India. The IBEF report further states that the Indian e-Commerce industry is expected to out-rank the United States as world's second-largest e-Commerce market by 2034, driven by hyper-local logistics, IN FOCUSTeamByHOW DIGITAL TRANSFORMATION IS REVOLUTIONIZING THE E-COMMERCE FURNITURE INDUSTRY
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