4 SEPTEMBER2022Editor NoteImage Consultants are Shaping Perception & Arming Clients with the Confidence they Desire Life is a game of perception. As social beings, humans are always aware of how one looks, walks, talks or behaves and it largely colors our perception of others. Verbal and non-verbal communication cues also play an important role in how one is viewed which in turn impacts the way one is treated. This becomes especially true in the corporate world where it is critical to maintain an affable and likeable persona in order to attain growth. For one to be liked and admired by all, they need to present themselves in a certain way. However, not all of us know exactly what works in our favor or against us. This is where experts such as image consultants come into play. Armed with the right know-how image consultants can help individuals and brands up their game. In today's highly competitive market landscape image management has become one of the most sought-after industries. Be it an entrepreneur, business leader, students, professional or consultant, it is important for each role to act in a certain way. When intense competition has become a part and parcel of every industry, individuals and brands need to gain an edge over their contemporaries and this is exactly where image consultants' skills come into play. It caters to one of most important needs of every profession. Using the right skill set, image consultants help people and brands enhance their image in the industry, restore confidence and self-esteem.As soft skills emerge as a necessary skill for every profession, image consulting has grown as a sought after industry in India. Although still in its nascent stages in the country, image consulting has been on a rise since the battle for opportunities has never been tougher. Today an increasing number of people are on the lookout for coaching classes, trainings, etiquette classes etc. According to a research, out of 4,000 people who were surveyed, 79 percent reacted affirmatively when asked about if they were willing to pay for image consulting services.The Indian government has also introduced programs on image management under the name of "soft skills development" in order to boost employment of rural folk across the country. The demand for such skills has never been higher and Indian image consultants are here to deliver. The current edition of Women Entrepreneur Magazine brings to you a list of the most sought after image consultants that are at the forefront of the industry. These women of mettle and style are reshaping how the world sees their clients. But more importantly these professionals are helping individuals become the better version of themselves and that is all that matters. Isn't it?Do let us know your thoughts. Rachita SharmaManaging Editor
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