4 November2022Editor NoteCelebrating Women Marketers Conquering Branding & Marketing in AsiaThe Asian continent is a massive opportunity market. With strong and emerging economies coupled with technological advancements, the region is a hot-bed of economic growth. Asian nations also top the charts when it comes to internet usage. Users from countries like South Korea, Philippines, Malaysia, Thailand, Indonesia, Taiwan, etc spend more than 8 hours per day on their smartphones. This phenomenon has created the rise of the digital marketing economy. With consumers spending more time online, brands today need to reach them virtually in order to gain traction in the market. There has also been a swift rise in digital platforms, both, traditional ones such as Youtube, Facebook, Instagram to more new-age ones that cater to the Gen Z population. None the less, social media platforms have experienced massive boom and are the `it-thing' in marketing today. In a market that is highlight competitive, consumer loyalty is not easy to earn and ever tougher to preserve. Branding has taken center-stage when it comes to building successful products & services that will be preferred by a majority of consumers. This is where exceptional branding consultants with long standing experience in the marketing domain come into play. This edition of Women Entrepreneur magazine introduces you to a few such names. In this edition read about Serene Kwok, Founder, BlueHive Consulting. She is an agile business leader with proven success in brand building who also brings to the table a strong business sense and management skills which allow her to not only advise clients on growing their brands but also their businesses & teams.From building amazing teams in Singapore, Indonesia, Malaysia and China and growing a community and network of field specialists in the region to developing a few successful brands in Indonesia and Singapore, Serene is not resting on her laurels; she has now set her sights on helping SMEs to transform for the new digital economy.Next-up is Manminder, who is the founder of the award winning media tech startup, PubliCT.io. She is also the CEO of Intelectasia, one of Malaysia's top PR agencies that provides consultancy and PR training across the Asia region. She holds a Master's degree in Corporate Communications and has won the Marketing Excellence Award in Public Relations. Her forte is in crisis communications, media relations, and on-camera media coaching. This issue also tells the inspiring tale of Kara Santiago Dagdag, Chief Operating Officer at Spark It.Kara is leading a multi-award-winning digital PR and talent representation company. She had to make a life-altering decision to lead a team when she lost Franco Santos, the founder and then CEO of Spark It. although she had no idea how she was going to pull it off, but her respect and fondness towards her mentor fueled the fire in her to put up with all the challenges and thrive in her new role as a business leader.Under her leadership, Spark It is today one of the nation's pioneers in influencer marketing, and has supported organizations and causes in their efforts to reach a wider audience online.Do read on and let us know your thoughts. Rachita SharmaManaging Editor
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