19 JULY2024Kay Beauty by Katrina KaifKay Beauty, founded by Indian actress Katrina Kaif in 2019, has experienced significant growth, with an annual revenue of $7.57 million as of March 2023. With an annualized GMV run rate of over Rs 100 crore, the brand offers a wide range of products for all skin types, including 48 shades of lip crayons. Kay Beauty aims to promote an inclusive beauty standard and has expanded its presence across India. Established in partnership with Nykaa, it is one of India's fastest-growing beauty brands.It offers a diverse range of beauty and cosmetic products such as Matteinee Lip Crayons, Matte Action Lip Liners, Maestrobe Metallic Lip Toppers, Kohl Star 24 Hour Kajal, Ink Artist Gel Kajal, High Drama Smoky Kajal, Brow Studio Eybrow Definer Pencil, etc. These products are tailored to meet diverse beauty needs, including lips, eyes, and brows, and are formulated to suit all skin types.Hyphen by Kriti SanonKriti Sanon being an exceptional actress has expanded her entrepreneurial ventures with the launch of her skincare brand Hyphen in July 2023. It combines natural and active ingredients for clean, vegan, PETA-certified products in collaboration with mCaffeine (PEP Technologies). The brand aims for zero plastic footprint and a "mass premium" offering, making skincare accessible at reasonable prices.Hyphen is a D2C skincare brand focusing on specific skin concerns, offering face serums, and other products priced between Rs 400-600, with a Rs 30 crore investment in logistics, R&D, and digital marketing. The brand philosophy combines natural and scientific ingredients to offer powerful skincare solutions. The product line includes essentials like Barrier Care Cream, Golden Hour Glow Serum, and All I Need Sunscreen SPF 50 PA++++.9Skin by Nayanthara9Skin, a skincare brand founded on September 29, 2023, by popular actress Nayanthara, director Vignesh Shivan, and entrepreneur Daisy Morgan, offers cruelty-free, sulphate-free, and paraben-free products using Nano Technology. Targeting Indian, Singaporean, and Malaysian consumers, the brand offers premium products including serums and moisturizer creams starting from Rs 999, with plans to expand to Singapore and Malaysia. The brand offers a range of premium skincare products, emphasizing clean and luxurious self-care.Nayanthara is a passionate advocate for self-care, valuing it as a vital aspect of well-being. She dedicates her commitment to self-care and passionately shares her routine through 9Skin. Some of the popular categories of the brand's products are Revive, Rejuvenate, Eternelle, Illuminate, and Scintillate. The products use natural ingredients that suit every skin type.Akind by Mira KapoorMira Kapoor co-founded Akind, a cruelty-free, vegan, and dermatologically tested skincare brand in partnership with Reliance Retail's beauty platform Tira. The brand was launched at Tira's flagship store at Jio World Drive in Mumbai and is available both online and offline. The brand targets India's growing D2C customer base and offers personalized care. The products are priced between Rs 488 to Rs 1000, offering a range of skincare solutions. It has unveiled nine key products, categorized into three segments: Build, Balance, and Defence simplifying skincare routines and promoting self-care. The brand offers various skincare products, including Clean Slate Hydrating Cleanser, On Cloud Nine Lightweight Moisturizer, Sleep Tight Firming Serum, Oil-Free Balancing Cleanser, Soothing Toner, Sun Stick, and Sunscreen Primer.
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