4 OCTOBER2023Editor NoteMemorable Brands Carry the Unique Voice of their Creators Rachita SharmaManaging Editorrachita@womenentrepreneurindia.comThe world always remembers beautifully crafted brands. Be it a regional brand or a global conglomerate or be it a product or service, the right branding strategy can build a memorable brand that stays in consumers' mind. More than ever, Brand Building has become essential in today's highly competitive and low entry-barrier business landscape. The right brand building strategies can have various advantages. The primary one is creating brand awareness and brand recognition among consumers. It can also help consumers know the recent developments in a company's growth journey. The practice of brand building improves brand equity by leveraging advertising campaigns and promotional strategies. It helps create value for customers and nudges them to feel, know and think about the brand in a desired manner. Great brands are often extensions of the brand founders and leaders. Perceptive leaders use their own voice to build brand identity and create a connect with consumers. One such business leader is Ginnymarie Mendis, Chief of Consumer and Product Innovation, Femography. Ginnymarie studied Electrical and Electronics Engineering before pursuing Marketing, International Business Management, Strategy, and Innovation. Her career began with a focus on Technical Marketing, Strategy, and Product Innovation. As the Chief of Consumer and Product Innovation at Femography, she is now reimagining the future of women's health.Nita Chauhan, Founder, Vincitore is another prime example of a woman-led brand that carries it's foudner's voice. Nita stands out as a trailblazing and driven entrepreneur. As the founder of Vincitore, a brand of elegant, handcrafted footwear with a fierce and loyal following, Nita combines her passion for business with an unwavering purpose to create shoes that reflect the values and aesthetic sensibilities of the man of today.Another successful brand built by women is Viola & Vesper. The fashion lable is led by co-founders Ece Oney & Ozge Yenihayat. Ece is a hands-on problem solver and innovator when it comes to fabrics and draping. She brings immense experience in the fashion industry with a knack for driving innovation. She has also served as the manager for YAZBUKEY, a Turkish/French fashion accessories house based in Paris. Ozge also brings in-depth experience, having worked with luxury designer brands at prestigious department stores like Vakko and Harvey Nichols.These women leaders give us a blue-print of how to build successful brands in the Asian business landscape by providing us an in-depth look into their professional journeys. Know more about them in Women Entrepreneur magazine's current edition.Read on and do let us know your thoughts. VOL 2 · ISSUE 5 - 2 · OCTOBER, 2023Office Editorial Queries editor@womenentrepreneurindia.comAdvertising QueriesGarima AnandAbhay KatiyarTripti Aggarwal sales@womenentrepreneurindia.comBangaloreTel 080 46441103 To subscribeMagazine Price is Rs 150 per issue GM Sales & MarketingAmrit SinghMagendran PerumalCirculation ManagerEditorial TeamHima P. M.Mandvi SinghNavyasri C. N.,P. TejaswiniSiliconmedia Technologies Pvt. Ltd.No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Asokan Leo S VAntony Arnold F PublisherManaging EditorAlok ChaturvediRachita SharmaPrinted and published by Alok Chaturvedi on Behalf of Silicon Media Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Silicon Media Technologies Pvt. Ltd. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.VisualisersGirisha MSenior DesignerVisit https:// www.womenentrepreneurindia.com/ subscribe or send email to: subscription@womenentrepreneurindia.com
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