19 FEBRUARY2023years, the OTT industry has experienced significant evolution and it's still close to the beginning. OTT apps combine the reach and power of traditional pay TV. The flexibility of the internet creates an unstoppable force, & has opened up opportunities for content creators, distributors, and brands everywhere.Today this immersive platform has garnered more interest than traditional viewing habits. That's because this trend solely depends on bringing up newness in services offered by over-the-top content publishers which always helps them to taste success! You'll be surprised to know that the OTT video market worldwide is expected to double in size by the year 2023! The business is expected to develop much more in the future years, according to experts. By 2027, the OTT market is anticipated to be valued $1.039 trillion.Change #2: AI Adoption Accelerates & ChatGPTAI has been slowly gaining traction, mainly in the form of virtual customer service options like chatbots and virtual assistants. In 2023, however, we'll see this digital marketing trend's accelerated adoption.AI has already been integrated into almost every digital marketing channel and indeed powers all marketing. Algorithms determine the social media posts you engage with, the search results you see and even the ads displayed to you. AI is making marketing smarter, connecting consumers to the exact right products and messages.In 2023, AI is expected to get real. Generative AI (content producing AI) is already being called the next era-defining innovation, changing how we experience the internet and receive content. OpenAI launched Chat-GPT last month - and this time, the detailed responses and well-reasoned answers it produces has garnered a lot of attention.ChatGPT is an artificial intelligence bot that can chat and write essays, poems and computer programs. It's the latest AI chatbot that is set to revolutionise the AI bot space, and will definitely change the way we communicate in the future.Change #3: The MetaverseThe metaverse is a fully-realized digital world that goes beyond the analog one in which we live right now. The pandemic led to a sharp shift to virtual experiences, environments and assets. When everything moved online, these virtual worlds gained momentum. This all paves the way for what the internet will become next.Video games have metaverse tendencies where players can build their own world. Additionally,
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